Web Design

Case Study
Simpkins Foley Insurance

A large hero image with a distinct call to action above the fold, subtle animations in the services sections, and a convenient way to contact anyone in their team along with real time chat capabilities really helped modernize their existing web space.

Team

Michael Morley
Nate Robertson
Bret Crutchfield

Categories

Web Design
S.E.O.

Creative Process

From start to finish.

When Simpkins Foley approached us, they already had a firmly established brand and a loyal customer base. They needed to update their website to attract more customers, with a large focus on proper SEO.

The immediate focus was on improving their website conversion. Together we came up with a stronger overall experience in presenting and exploring products, which made the site more engaging and simpler to navigate.

Time Management

Daily meetings and proper planning put us ahead of the project deadline and under budget.

User Testing

We used a/b testing to see what design choices made the most sense and allowed for efficient help where their customers needed it most.

Trend Research

We made sure to research other insurance firms, to really target what was working well, and more importantly, what wasn’t.

Agile Team Management

The team at Simpkins Foley were able to benefit from our Agile methodology used here on all products, making changes and revisions a breeze.

Product Features

From best practices SEO, to large visual photographs used as design cues, We put everything into making sure the client of Simpkins Foley can easily find the information they need, and made it super easy to contact someone as soon as possible for any questions that could come up.

b

User Friendly Design

Responsive Design

Online Chat

User Experience Research

We visited a lot of competing websites and user tested them as someone trying to find particular information to pinpoint flaws and bottlenecks.

Brand Redesign

We made sure the established branding they had really shown through on their website, to make everything as cohesive as possible.

Web Development

Once the designs were OK’d and approved, we went to work crafting their site with the most efficient, validated code possible.

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A story in Research

A large hero image with a distinct call to action above the fold, subtle animations in the services sections, and a convenient way to contact anyone in their team along with real time chat capabilities really helped modernize their existing web space.

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